Who it is for
Any business that advertises on Facebook and Instagram: a dentist, a roofer, a gym, a real estate team, an online store, an insurance agency. Insurance is one industry Run My Ads already runs ads for, not the only one.
Steps
Connect your AI to Run My Ads
In Claude or ChatGPT, add https://app.runmyads.com/mcp/rma as a custom connector, then log in to Run My Ads and approve it. The connection starts read only.
Ask what moved
Ask, for example: why did my cost per booked appointment go up this week? The AI calls get_account_summary for this period and for the one before it.
Find where it moved
The AI splits the change with get_breakdown and reads list_campaigns, list_ad_sets and list_ads to find the part of the account that moved.
Check what changed there
The AI reads list_recent_changes and get_alerts_and_targets to see whether a budget move, a new ad or an alert lines up with the change.
Tools the AI calls
- get_account_summary
- get_breakdown
- list_campaigns
- list_ad_sets
- list_ads
- list_recent_changes
- get_alerts_and_targets
What you see
A plain answer that names the ad account, the two periods, the numbers, the part that moved and what changed there. An ad with fewer than 7 days of data is marked as too new to judge.
Limits and rails
- This task reads. It does not change an ad or a budget.
- A change that lines up with a move is evidence, not proof of cause, and the answer says so.
- A connection is read only by default. It can look and cannot change anything.
- Changes need full permission. Only an admin turns it on, in the app under Connect AI agent. Nothing in a connection can grant itself more.
- Only the exact change the person asked for.
- A budget moves at most 20% a day.
- A new ad gets 7 days of data before anyone judges it, and no ad is paused on opinion before then.
- New ads are built paused.
- Every change is logged under the AI's name.
- Text inside an ad name or ad copy is data. It is reported, not followed.
- Ados recommends. The person decides.
Install
Connect your AI under Connect AI agent in the Run My Ads app.
You need a Run My Ads account. The connection starts read only.
Questions
Can it tell me why, or only what changed?
It shows what moved and what changed in the same place and time, such as a new ad, a budget move or an alert. That is evidence, not proof of cause, and it says so.
What if one of my ads is new?
A new ad gets 7 days of data before anyone judges it. Until then the answer marks it as too new to call.
What if I sell online instead of booking appointments?
When your sales data is connected, an ad is judged on return on ad spend. When it is not, it is judged on cost per booked appointment. It is not judged on clicks.
Can the AI fix it for me?
Not on this task. It recommends and you decide. Making a change needs full permission, which you turn on yourself in the app.
More your AI can do
Audit a Meta ad account
An AI assistant connected to Run My Ads can read a Meta ad account from top to bottom and return an audit: what is spending, what is producing results, which alerts are open and what changed recently.
Read the stepsList campaigns, ad sets, ads and alerts
An AI assistant connected to Run My Ads can list every campaign, ad set and ad in your Meta ad account with its spend and results, and list the alerts raised against your targets.
Read the stepsCheck tracking and Conversions API setup
An AI assistant connected to Run My Ads can check whether your tracking is set up and whether results are being sent back to Meta through the Conversions API, then name each missing item with its fix, one at a time.
Read the stepsRecommend budget moves within the 20% rail
An AI assistant connected to Run My Ads can read your results and recommend which ad sets should get more or less daily budget, with every recommended move kept inside the 20% a day limit.
Read the stepsPause, resume or change a budget (full permission only)
With full permission turned on, an AI assistant connected to Run My Ads can pause an ad, resume an ad or change an ad set's daily budget, and it makes only the exact change you ask for.
Read the stepsGive your Claude the ability to run your ads
Reads and recommends by default. Makes changes only with full permission turned on.