How much do Facebook ads cost for insurance leads?
What insurance agents really pay for leads from Facebook and Instagram ads, what the published benchmarks say, and the few things that move your cost the most.
Read the guideWhy are insurance leads so expensive?
Where the money in a purchased insurance lead goes: the ad cost, the vendor's work and margin, exclusivity and resale, and how to tell if a lead price is fair.
Read the guideExclusive vs shared vs aged insurance leads: what is the difference?
What exclusive, shared and aged insurance leads really mean, what each typically costs, how to read the fine print on exclusivity, and which one fits how you work.
Read the guideShould I buy insurance leads or run my own Facebook ads?
An honest comparison for insurance agents: what buying leads gets you, what running your own ads costs in money and time, and how to test both side by side.
Read the guideIs insurance a special ad category on Facebook?
Yes. What Meta's financial products and services ad category means for life, final expense and mortgage protection ads, what targeting you lose, and how to write ads that still work.
Read the guideWhat consent do I need to call or text insurance leads?
A plain-language guide to the TCPA for insurance agents: prior express written consent, what changed with the one-to-one rule, AI voices, the Do Not Call list and state laws.
Read the guideEvery guide answers the question first and lists its sources at the end. Numbers from our own campaigns are labelled as ours. Nothing here is legal advice.
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