Ados runs your ads on Google, Meta and ChatGPT. You approve every ad before it runs.
Run My Ads is an AI ad service for roofers and contractors. Its assistant, Ados, plans, writes and runs Google search ads for repair and replacement, Facebook and Instagram ads that show the company's own finished jobs, and a sponsored spot next to ChatGPT answers, and sends each estimate request to the company's own CRM or calendar. It is for roofing and exterior contractors who want inspection and estimate requests from the neighborhoods they work, and the owner approves every ad before it runs.
A roof or a remodel is a big decision, and most homeowners get several quotes. Ados gets your company on that short list, with ads that show your real crews and finished work, aimed at the ZIP codes you serve. Ados makes the ads, you approve every one before it runs, and you can stop any ad any time.
Show homeowners in your service area your own crews and finished roofs, with a short estimate form. Ados builds those ads from your job photos, runs them in your own Meta ad account, and judges them on booked inspections and signed jobs rather than likes, pausing the ones that bring form fills that never book. You approve every ad first.
Work it out from what a typical repair and a full replacement are each worth to you, and how many estimates your team can run in a week. Start with repair and leak searches in the ZIP codes you really serve, set a daily budget you can hold for a few weeks so the campaign can learn, and judge it on booked inspections and signed jobs, not clicks. Raise spend only on the services that sign. Ad spend is paid to Google or Meta from your own ad account.
What Run My Ads itself costs: Autopilot is $49 every 30 days; Done For You is $997 every 30 days plus a one-time $297 setup. Ad spend is on top and is not a Run My Ads fee. Big Spender: a custom plan for big budgets, priced on a call. Book one at runmyads.com/intro. See pricing
Yes. Ados, the assistant inside Run My Ads, plans, writes and runs roofing ads on Google, YouTube, Facebook, Instagram and next to ChatGPT answers, inside the spend limit you set. It sends each estimate request to your CRM or calendar and reports which ads led to inspections. You can also ask your own AI assistant, such as Claude or ChatGPT, how the ads are doing once your account is connected.
It can say you inspect for storm damage, explain what you check, and say you can walk the homeowner through the process. It should not promise to cover or waive a deductible, imply an insurer will pay, or use fear to rush people, and some states regulate door-to-door and post-storm roofing ads. Ados writes plain storm ads and you confirm your state's rules.
Yes. A leak is urgent and local, while a replacement is a big purchase people compare for weeks, so each needs its own keywords, ads and page. Ados runs them as separate campaigns and reports booked inspections and signed jobs for each, so you can see which one earns its budget.
What Ados does: Ados counts a booked inspection as the result and moves budget away from ads whose requests never book.
Where to start: Connect your CRM or calendar so an inspection counts.
What Ados does: Ados builds ads from your own job photos and short videos, and drafts fresh versions when an ad starts to tire.
Where to start: Upload photos of a few recent jobs and your crew.
What Ados does: Ados splits them into their own campaigns with their own pages, so you see what each one costs and returns.
Where to start: Pick the one service you most want more of.
The kinds of searches and questions Ados builds roofers and contractors ads around.
Examples of what people type, not search data.
One ad account per channel. Ados plans, makes and runs the ads and reports what each one brought in.
Search ads for repair, replacement and leak searches, split so urgent repairs and big replacements each get their own ads and pages. YouTube walk-throughs of real jobs.
Facebook and Instagram ads with photos and video of your own finished jobs, an estimate form, and audiences of homeowners in your service area.
A sponsored spot next to ChatGPT's answer when a homeowner nearby asks how to choose a roofer or what a replacement involves.
Examples, not scripts. Ados writes the ads in your words and you approve each one.
If you offer one: what you check and what the homeowner gets afterwards.
A short time-lapse of a real roof, with your crew and your trucks.
What a good estimate includes. It positions you as the company that explains.
Only when it is real, with the terms on the page.
Example ads for Ironbark Roofing Co, a made-up business, written to the rules on this page. Yours are written from your own site, and you approve each one.
Example draftsExample
Watch an Ironbark crew replace a roof on a local home, from tear-off to the final walk-through. See how we… See more
Sponsored
Local crews, licensed in our service area. See our work and request an estimate.
Getting roofing quotes? Our short checklist shows what a good estimate should list, from materials to… See more
Sponsored
A plain checklist for comparing roofing estimates. Request one from our team.
Found a leak or missing shingles? Ironbark Roofing repairs roofs across our service area. Tell us what you… See more
Sponsored
Leaks, missing shingles and flashing repairs. Pick a time for a roofer to visit.
Example ad, not a real business, a real client or a promise of results.
Target the ZIP codes where you are licensed and your crews already work, and leave out areas you would not drive to after a storm. Split Google search campaigns into leak repair, full replacement and other exterior work such as siding or gutters, with negatives for jobs, materials and do-it-yourself searches. On Facebook and Instagram, reach homeowners in those ZIP codes with your own finished jobs.
Offering to pay or waive an insurance deductible is illegal in some states, and some states regulate post-storm and door-to-door roofing solicitation. Many states also require a contractor license number in ads. Ados keeps claims plain, avoids fear and urgency, and names only financing that is real with terms on the page; you confirm your own state's rules.
Your own crews, trucks and finished roofs earn more trust than stock pictures. A short time-lapse of one real job, a guide to comparing quotes, and a clear explanation of what an inspection checks all help homeowners who are still choosing between companies.
Start with one search campaign for leak repair in your core area and one Facebook and Instagram campaign with your job photos and an estimate form. Hold each for a few weeks before big changes, then shift money toward the service that signs jobs. Ados moves budget only inside the limit you set.
The homeowner searches, or sees your work in their feed.
Photos of your jobs, your license and service area, and a short form.
Address and the problem. The lead goes straight to your CRM.
Judged on booked inspections and signed jobs when you connect them, not on clicks.
Run My Ads runs ads. It does not call or text your leads; each lead goes to your own CRM or calendar for your team.
The mistakes and platform rules that cost roofers and contractors the most.
Offering to pay or waive an insurance deductible is illegal in some states. Never put it in an ad.
Homeowners can tell. Your own crews and jobs earn more trust.
Ads in places you are not licensed to work bring leads you cannot take.
Repairs, replacements and siding are different searches. Split them so you can see what pays.
Yes. Ados runs search and social ads for repair and replacement in your service area, and reports booked inspections and estimates.
They are good for showing your work to homeowners nearby before they need you. Urgent leaks are usually caught on search.
Yes, honestly. Do not promise to cover a deductible or imply an insurer will pay. Rules differ by state, so check yours.
Ados makes images and video for your ads, and works best from your own job photos. You see the price of a new visual before it is made.
The angles and funnel on this page are examples to test, not a promise of results. No plan promises results; the one Done For You appointment credit and its conditions are on the pricing page. This page is general information about ad platform rules, not legal advice; check the rules for your state and trade.
Using an AI assistant? How to run ads from Claude or ChatGPT · For AI agents
Booked service calls in the weeks when every furnace and AC in town is working hardest.
Ads for HVAC companies →Booked jobs from homeowners in your service area, for the work you want more of.
Ads for home service businesses →Buyer and seller leads from your market, run inside the fair housing rules the platforms enforce.
Ads for real estate agents →Pick a plan, connect your ad account and Ados starts with your first ads for approval.