Ads for Home services

Booked jobs from homeowners in your service area, for the work you want more of.

Ados runs your ads on Google, Meta and ChatGPT. You approve every ad before it runs.

Run My Ads is an AI ad service for home service businesses such as plumbers, electricians, cleaners, landscapers, painters and pest control companies. Its assistant, Ados, runs Google search ads for urgent jobs and Facebook and Instagram ads for planned work and recurring plans, only inside the area the crews really cover, and sends each job request to the owner's own calendar or CRM. It is for owner-operators and office managers who want booked jobs from ads without an agency, and the owner approves every ad before it runs.

Home service work splits in two: urgent jobs people search for today, and planned work they think about for weeks. Ados runs search ads for the first and Facebook and Instagram ads for the second, inside the area your vans really cover. Ados makes the ads, you approve every one before it runs, and you can stop any ad any time.

Straight answers

What home service businesses ask about ads, answered.

How do I get more plumbing jobs from Google ads without an agency?

Run search ads for each job type you want, inside the towns your vans actually reach, and judge them on booked jobs. With Run My Ads you connect your own Google Ads account, tell Ados your services and service area, and it builds a campaign per service, such as drain cleaning, water heaters and leak repair, so you can see which ones pay. You approve each ad, and the job requests go to your calendar or CRM for your office to schedule.

How much should a home service business spend on Google ads to start?

Work it out from what an average job is worth to you, how many extra jobs your crews can take each week, and how big your service area is. Pick one or two services you want more of, set a daily budget you can hold for a few weeks so the campaign can learn, and judge it on booked jobs, not clicks or calls that go nowhere. Raise spend only on the services that book, and slow down when the schedule is full. Ad spend is paid to Google or Meta from your own ad account.

What Run My Ads itself costs: Autopilot is $49 every 30 days; Done For You is $997 every 30 days plus a one-time $297 setup. Ad spend is on top and is not a Run My Ads fee. Big Spender: a custom plan for big budgets, priced on a call. Book one at runmyads.com/intro. See pricing

Can AI run Google ads for my cleaning or landscaping business?

Yes. Ados is an AI that plans, writes and runs search ads and Facebook and Instagram ads for cleaning, lawn care, landscaping and other home services, inside the spend limit you set. It pushes recurring plans, such as weekly cleaning or seasonal lawn care, to homeowners nearby, and you approve every ad before it goes live.

Can I say "licensed and insured" in my electrician ads?

Only if it is true for every job the ad covers, and you should be ready to show the license. Licensing rules for trades are set by your state or local board, and a license claim that does not match your trade or area can get the ad rejected or bring a complaint. Ados uses a license or insurance claim only after you confirm it, and keeps the ad on the work itself otherwise.

What should a pest control or plumbing ad avoid saying?

Avoid scare copy and anything you cannot back up. Ads that warn of disaster, flooding, fire or infestation to push a panic call tend to be limited by the platforms and put homeowners off. Ados writes ads that say plainly what you fix, where you work and how to book, without invented warnings, fake rush or claims about the reader's home it cannot know.

Is it right for you

When Run My Ads fits home service businesses, and when it does not.

A good fit when

  • You offer services homeowners search for, such as drain repair, electrical work, house cleaning, lawn care or pest control, and you want more of specific ones.
  • You have crews with room in the schedule and a clear map of where they will go.
  • Someone in the office can reply to job requests the same day and book them.
  • You want your own Google and Meta ad accounts, with an AI doing the ad work and you approving each ad.

Not the right fit when

  • Your crews are booked out for weeks. Urgent-job ads will bring requests you cannot take.
  • You want ads that scare homeowners into calling, or claim licenses, ratings or awards you cannot show.
  • You want someone to call or text your leads for you. Run My Ads runs ads; each lead goes to your own CRM or calendar, and your team follows up.
  • You want to buy leads by the piece. Run My Ads does not sell leads; it runs ads in your business's name, in ad accounts you can see.
Problems we solve

What goes wrong with home service businesses ads, and what Ados does about it.

Ads spend money on towns the crews never drive to.

What Ados does: Ados sets the ad area to the towns and zip areas you really serve, and moves spend away from places that click but never book.

Where to start: Mark your real service area on the map when you connect.

Every service sits in one campaign, so no one knows which jobs pay.

What Ados does: Ados splits campaigns by service and by urgent versus planned work, and reports booked jobs for each one.

Where to start: List the three services you most want more of.

Busy weeks and slow weeks get the same ad spend.

What Ados does: Ados can recommend slowing urgent-job ads when you tell it your schedule is full, and raising them when it opens, and makes the change with your yes.

Where to start: Connect your calendar so open time is visible.

Buying moments

What people ask when they are ready.

The kinds of searches and questions Ados builds home service businesses ads around.

  • plumber near me
  • electrician near me
  • house cleaning service
  • lawn care service
  • pest control near me
  • garage door repair

Examples of what people type, not search data.

Where your ads run

What Ados does on Google, Meta and ChatGPT.

One ad account per channel. Ados plans, makes and runs the ads and reports what each one brought in.

Google Ads (Search + YouTube)

Search ads for each service you offer, with urgent jobs and planned projects split apart, all inside your service area.

Meta (Facebook + Instagram)

Facebook and Instagram ads for planned work and recurring plans, to homeowners in your area, with your own crew and trucks in the video.

ChatGPT

A sponsored spot next to ChatGPT's answer when a homeowner nearby asks how to find a reliable company for the job.

Ad angles to test

Ideas Ados starts from.

Examples, not scripts. Ados writes the ads in your words and you approve each one.

On time, or you hear from us

Only if it is true: how you handle arrival windows.

Meet the crew

The people who will be in the house, on camera.

The recurring plan

Cleaning, lawn or pest plans for people who want it handled.

A clear price to start

If you have one: the starting price for a common job.

Example ads

What Ados's ads for home service businesses look like.

Example ads for Brookside Plumbing and Drain, a made-up business, written to the rules on this page. Yours are written from your own site, and you approve each one.

Example draftsExample

Brookside Plumbing and DrainSponsored

Slow drain or a leak under the sink? Brookside Plumbing and Drain sends a plumber across the north side… See more

Book a plumber for a drain or leak
BROOKSIDEPLUMBING.EXAMPLEBook a plumber for a drain or leakBook now

Sponsored

Brookside Plumbing and Drainhttps://brooksideplumbing.example

Brookside Plumbing | Drain and Leak Repair | Pick Your Arrival Window

Drain cleaning and leak repair across the north side. See open times and book online.

Brookside Plumbing and DrainSponsored

Thinking about replacing an old water heater? Get a written quote from Brookside before any work starts… See more

Get a water heater quote
BROOKSIDEPLUMBING.EXAMPLEGet a water heater quoteGet quote

Sponsored

Brookside Plumbing and Drainhttps://brooksideplumbing.example

Water Heater Replacement | Written Quote First | Tank and Tankless Options

Compare tank and tankless options and get a written quote before any work starts.

Brookside Plumbing and DrainSponsored

Meet the plumbers who will be in your home. A short video from the Brookside crew on how a visit works… See more

Meet the Brookside crew
BROOKSIDEPLUMBING.EXAMPLEMeet the Brookside crewLearn more

Sponsored

Brookside Plumbing and Drainhttps://brooksideplumbing.example

Meet Our Plumbers | Local Family Plumbing | Book a Visit Online

See who comes to your door and how each visit works. Book a plumbing visit online.

Example ad, not a real business, a real client or a promise of results.

The detail

How home service businesses ads are set up.

Who the ads reach

Set Google search ads to the towns or zip areas your crews actually cover, using location targeting for people in that area rather than people who only showed interest in it. Split urgent searches, such as burst pipe or no power, from planned ones, such as a panel upgrade or a weekly cleaning plan, and add negative keywords for jobs, training, parts and do-it-yourself searches. On Facebook and Instagram, reach homeowners inside the same map with your planned work and recurring plans.

The ad rules that bite

Trade licenses are regulated by your state or local board, so a license, bonded or insured claim must be true and match your trade. Google and Meta limit ads that use fear, false urgency or claims they cannot check, and a rebate or free-install promise can be read as a government program and rejected. Ados checks each ad's wording for lines the ad platforms are likely to reject, and the platforms still review every ad; your business stays responsible for its own licensing rules.

Creative that works

Real photos and short clips of your own crew, trucks and finished work beat stock images of smiling workers. A plain explanation of how booking works, what the arrival window is and what happens on the first visit helps a homeowner choose. For recurring work, show what the plan includes each visit.

The budget ramp

Start with one search campaign on the service you most want and one Facebook and Instagram campaign for a recurring plan or planned project. Give each a few weeks to collect booked jobs before big changes, then move spend to the services that book. Ados keeps every change inside the limit you set and, when you tell it the schedule is full, can slow the urgent-job ads for that week.

A typical funnel

From the first ad to a customer.

  1. A problem or a project

    Someone searches for help, or sees your work in their feed.

  2. A page per service

    Your service area, how booking works and real photos.

  3. Booking form

    The lead goes straight to your CRM.

  4. Ados reads the results

    Judged on booked jobs, not clicks, and it tells you which services pay back.

Run My Ads runs ads. It does not call or text your leads; each lead goes to your own CRM or calendar for your team.

What not to do

Where the budget leaks.

The mistakes and platform rules that cost home service businesses the most.

Every service in one campaign

You cannot see which services pay when they share a budget.

Spending outside the map

Clicks from places your vans do not go are lost money.

Running ads when you are fully booked

Pause or slow the urgent ads when the schedule is full.

Claims you cannot back

"Licensed and insured" and "background-checked" only when true.

Questions from home service businesses

Can Ados run ads for a plumbing or electrical business?

Yes. Ados runs search ads for urgent jobs and social ads for planned work in your service area, and reports booked jobs.

Are Facebook ads worth it for home services?

For planned work and recurring plans, yes. Urgent jobs are usually won on search.

Can Ados pause ads when we are booked up?

Ados recommends it, and with your yes it makes the change. You can also stop any ad any time.

Do you guarantee a number of jobs?

No. Ados reports what each ad brought in and recommends what to change.

The angles and funnel on this page are examples to test, not a promise of results. No plan promises results; the one Done For You appointment credit and its conditions are on the pricing page. This page is general information about ad platform rules, not legal advice; check the rules for your state and trade.

Ados runs the ads. You approve them.

Pick a plan, connect your ad account and Ados starts with your first ads for approval.