Ados runs your ads on Google, Meta and ChatGPT. You approve every ad before it runs.
Run My Ads is an AI ad service for HVAC companies. Its assistant, Ados, plans, writes and runs Google search ads for repair calls, Facebook and Instagram ads for tune-ups and replacements, and a sponsored spot next to ChatGPT answers, and sends each service request to the company's own CRM or booking calendar. It is for heating and air contractors who want booked jobs from ads all year without an agency, and the owner approves every ad and every budget move.
HVAC demand moves with the weather. Ados leans into repair searches when a cold snap or heat wave hits, and runs tune-up and replacement ads in the shoulder seasons, so the schedule stays full all year. Ados makes the ads, you approve every one before it runs, and you can stop any ad any time.
Run a repair campaign that covers only the ZIP codes your trucks reach, with its own page and a short booking form. Ados builds it in your own Google Ads account, keeps installation and replacement searches in separate campaigns, and counts a booked job as the result, so money moves toward the searches that fill the schedule. You approve every ad before it runs.
Work it out from what a repair call and a replacement are each worth to you, and how many extra jobs your techs can take in a week. Start with repair searches in the area your trucks really cover, set a daily budget you can hold for a few weeks so the campaign can learn, and judge it on booked jobs, not clicks. Raise spend in the seasons and on the services that book. Ad spend is paid to Google or Meta from your own ad account.
What Run My Ads itself costs: Autopilot is $49 every 30 days; Done For You is $997 every 30 days plus a one-time $297 setup. Ad spend is on top and is not a Run My Ads fee. Big Spender: a custom plan for big budgets, priced on a call. Book one at runmyads.com/intro. See pricing
Yes. Ados is an AI that plans, writes and runs your ads on Google, YouTube, Facebook, Instagram and next to ChatGPT answers, inside the spend limit you set. It watches results every day and suggests moving budget toward repairs in a heat wave or cold snap and toward tune-ups in the mild weeks; you approve each change.
No, keep them apart. A repair searcher needs someone today, while a replacement buyer compares quotes for weeks, so they need different ads, pages and budgets. Ados runs them as separate campaigns so you can see which one pays for itself and give it more.
Show homeowners in your area what the plan includes, how often a tech visits and why it matters before the season turns. Ados runs those ads on Facebook and Instagram a few weeks before summer and winter, can aim them at past customers you upload, and sends each sign-up request to your CRM for your office to follow up.
What Ados does: Ados watches results daily and suggests shifting money between repair, tune-up and replacement as demand changes, inside your limit.
Where to start: Set a monthly limit and turn on seasonal suggestions.
What Ados does: Ados targets by your real service ZIP codes and checks where the requests come from each week.
Where to start: List the ZIP codes you serve today.
What Ados does: Ados keeps repair and replacement in separate campaigns and reports booked jobs for each, plus revenue when you connect sales.
Where to start: Connect your booking calendar or CRM so a booked job counts.
The kinds of searches and questions Ados builds HVAC companies ads around.
Examples of what people type, not search data.
One ad account per channel. Ados plans, makes and runs the ads and reports what each one brought in.
Search ads for repair and emergency searches inside your service area, with replacement and installation in their own campaigns. YouTube for the longer replacement decision.
Facebook and Instagram ads for tune-up offers and maintenance plans before the season turns, and replacement ads to homeowners in your area.
A sponsored spot next to ChatGPT's answer when someone in your area asks how to pick an HVAC company or whether to repair or replace.
Examples, not scripts. Ados writes the ads in your words and you approve each one.
A tune-up offer timed for the weeks before people need it.
A plain guide to the choice, with a visit to look at the system.
A short video of the person who will knock on the door.
What it covers and why it matters, aimed at past customers and homeowners nearby.
Example ads for Copper Ridge Heating and Air, a made-up business, written to the rules on this page. Yours are written from your own site, and you approve each one.
Example draftsExample
Get your AC checked before the first hot week. A Copper Ridge tech cleans the coils, checks the refrigerant… See more
Sponsored
Coils cleaned, refrigerant checked and the system tested. Book a tune-up visit online.
Not sure whether to repair your furnace or replace it? Our short guide walks through the questions to ask… See more
Sponsored
A plain guide to the repair or replace choice, and a visit to look at your system.
A Copper Ridge maintenance plan means a tech visits before summer and before winter to check your heating… See more
Sponsored
Seasonal checks for your heating and cooling. See what each visit covers.
Example ad, not a real business, a real client or a promise of results.
Target the ZIP codes your trucks reach on a normal day, not a wide radius from the shop. Split Google search campaigns into emergency repair, tune-up and replacement or installation, and add negatives for jobs, training, parts and do-it-yourself searches. On Facebook and Instagram, reach homeowners in your area with seasonal offers, and use past customer lists for maintenance plans.
Google and Meta rules are lighter for HVAC than for health or legal work, but ads must still be accurate. Only name a rebate, tax credit or financing offer that is real for that customer and that you can show, and keep scare copy about safety out of the ads. Some states also require your contractor license number on ads; Ados keeps claims plain and you confirm your state's rules.
Photos and short videos of your own techs, vans and finished installs beat stock pictures of thermostats. A plain repair-or-replace guide helps people still deciding, and a tune-up ad works best when it says what the visit checks and how long it takes.
Start with one repair search campaign in your core area and one Facebook and Instagram campaign for the next season's tune-ups. Hold each for a few weeks before big changes, then move money toward what books as the weather turns. Ados suggests the seasonal shifts and makes them only inside the limit you set.
Someone searches for a repair, or sees a tune-up ad.
Repair, tune-up and replacement each get their own page with your service area on it.
Address, the problem and a good time. The lead goes straight to your CRM.
Judged on booked jobs and, when you connect sales, on revenue. It shifts budget between repair and replacement with your yes.
Run My Ads runs ads. It does not call or text your leads; each lead goes to your own CRM or calendar for your team.
The mistakes and platform rules that cost HVAC companies the most.
A flat budget wastes money in mild weeks and runs dry in a heat wave.
They are different buyers with different urgency. One campaign for both muddies both.
Clicks from towns your trucks do not reach are paid for and lost.
Only name a rebate or tax credit that is real for that customer and that you can show.
Yes. Ados runs search campaigns for repair, tune-up and replacement inside your service area and tells you which bring booked jobs.
They work best for offers people plan ahead for, like tune-ups and replacements. Emergency repairs are usually a search job.
Ados watches the results every day and recommends budget moves when demand shifts. You approve each change.
As soon as your ad account is connected and you approve the first ads. Nothing runs before you say yes.
The angles and funnel on this page are examples to test, not a promise of results. No plan promises results; the one Done For You appointment credit and its conditions are on the pricing page.
Using an AI assistant? How to run ads from Claude or ChatGPT · For AI agents
Booked jobs from homeowners in your service area, for the work you want more of.
Ads for home service businesses →Inspection and estimate requests from homeowners in the neighborhoods you actually work.
Ads for roofers and contractors →More customers from your own town, for any business that serves people nearby.
Ads for local businesses →Pick a plan, connect your ad account and Ados starts with your first ads for approval.