Ados runs your ads on Meta and Google. You approve every ad before it runs.
Run My Ads is an AI ad service for real estate agents and teams. Its assistant, Ados, plans, writes and runs Facebook, Instagram and Google search ads for listings, home value requests and buyer guides, sets every Meta campaign up under the housing special ad category, and sends each buyer or seller lead to the agent's own CRM or calendar. It is for agents who want listing and buyer conversations from ads without hiring an agency, and the agent approves every ad before it runs.
Real estate ads run under special rules on Meta and Google, because housing ads must reach everyone fairly. Ados sets every campaign up under those rules from the start, and builds ads around your listings, your market and what sellers want to know. Ados makes the ads, you approve every one before it runs, and you can stop any ad any time.
Run a home value offer under Meta's housing category and send each request straight to your own CRM. Connect your ad account to Run My Ads, tell Ados your market and the kinds of homes you list, and it drafts a home value ad and a short form for you to approve. It then runs the ad, reports booked listing appointments, and pauses versions that bring form fills but no appointments.
Work it out from what one closed deal pays you and how many new conversations you can follow up on each week, not from a number someone else quotes. Pick one offer, such as a home value review or one listing, in the area you really work, set a daily budget you can hold for a few weeks so the campaign can learn, and judge it on booked appointments with buyers and sellers rather than clicks or form fills. Raise spend only on the offer that books. Ad spend is paid to Meta or Google from your own ad account.
What Run My Ads itself costs: Autopilot is $49 every 30 days; Done For You is $997 every 30 days plus a one-time $297 setup. Ad spend is on top and is not a Run My Ads fee. Big Spender: a custom plan for big budgets, priced on a call. Book one at runmyads.com/intro. See pricing
It is a setting Meta requires on ads for selling or renting homes in the US, and it narrows who you can choose to reach so housing ads cannot shut anyone out. Under it you cannot target by age, gender or ZIP code, the smallest area you can pick is a wider radius around a city or address, many detailed interests are removed, and lookalike audiences built on demographics are not offered. Ados turns the category on for every real estate campaign and lets the listing, the offer and the creative find the right people instead.
Yes. Ados is an AI that writes listing, seller and buyer ads for Facebook, Instagram and Google search from your listing details and photos, and runs them inside the spend limit you set. It describes the home, the street and the features, never the kind of person who should live there, and you approve every ad before it goes live. Once your account is connected, you can also ask your own AI assistant, such as Claude, how the ads are doing.
Use both, for different jobs: Google search for people already typing for an agent or homes in your town, and Facebook and Instagram for people who are not searching yet but stop for a home they like. Search tends to bring fewer, readier buyers, while feed ads bring more early buyers who need longer follow-up. Ados keeps them in separate campaigns so you can see which one turns into booked showings in your market.
What Ados does: Ados judges seller ads on booked listing appointments, and shifts budget toward the versions and areas that turn requests into appointments.
Where to start: Connect your calendar or CRM so a listing appointment counts.
What Ados does: Ados sets Meta's housing category on real estate campaigns and checks each ad's wording for words that steer by who the buyer is, lines the ad platforms are likely to reject, before you see it.
Where to start: Start with one listing ad that describes only the home.
What Ados does: Ados turns each new listing's photos and details into short video and image ads, and asks you to approve them.
Where to start: Send the photos and details of your next listing.
The kinds of searches and questions Ados builds real estate agents ads around.
Examples of what people type, not search data.
One ad account per channel. Ados plans, makes and runs the ads and reports what each one brought in.
Facebook and Instagram ads under the housing special ad category: listing videos, home value offers for sellers and buyer guides, aimed by location within the platform's limits.
Search ads for agent, home value and selling searches in your market, set up under Google's housing ad rules.
Examples, not scripts. Ados writes the ads in your words and you approve each one.
A home value report for owners thinking about selling.
Real video of a home you are selling, with you in it.
The steps in plain words, offered in exchange for an email.
A short monthly video on what is selling in your area.
Example ads for Cedar Lane Homes, a made-up business, written to the rules on this page. Yours are written from your own site, and you approve each one.
Example draftsExample
Thinking about selling? Request a home value review from Cedar Lane Homes, based on recent sales on your… See more
Sponsored
A local agent reviews recent sales near you and your home's updates. Request a review.
Walk through a three-bedroom home with a new kitchen, a fenced yard and a short walk to the park. Watch the… See more
Sponsored
See new listings with full photo tours, then book a showing at a time that suits you.
Planning to sell your home? Our plain guide covers pricing, prep, showings and closing, so you know what… See more
Sponsored
A plain guide to selling: pricing, prep, showings and closing. Read it, then ask us.
Example ad, not a real business, a real client or a promise of results.
Housing ads reach people by broad location, so pick the towns and areas where you actually list and sell, with the wider radius Meta requires, and let the home and the offer do the sorting. Keep seller offers, such as home value requests, apart from buyer ads and single listings so each is judged on its own. On Google, split agent searches, home value searches and homes for sale searches into their own campaigns, and add negative keywords for rentals, jobs and licensing courses.
Meta requires the housing special ad category for real estate ads in the US, which removes age, gender and ZIP code targeting, sets a wider minimum location radius, limits detailed targeting and drops lookalikes built on demographics. Google applies similar limits to personalized housing ads. Fair housing law bars ad wording that prefers or excludes people by race, color, religion, sex, disability, family status or national origin, and your state and brokerage may require your brokerage name on every ad. Ados checks each ad's wording for lines the ad platforms are likely to reject, and the platforms still review every ad; you and your broker stay responsible for state and brokerage rules.
Walk-through video of a real listing, filmed on a phone with you in it, usually beats a polished slideshow. Seller ads work when they offer something concrete, such as a home value review or a plain guide to selling in your town. Copy should describe rooms, light, the street and what is nearby in neutral terms, never who the home is for.
Start with one seller campaign and one listing or buyer campaign, each with a daily budget held for a few weeks. Real estate leads close over months, so read booked appointments first and closed deals later once your CRM is connected. Move money to the offer and area that book, and pause the ones that only collect names; Ados moves budget only inside the limit you set.
Someone sees a home or wonders what theirs is worth.
Home value, buyer guide or listing page, with the fair housing logo where needed.
A short form. The lead goes straight to your CRM.
Judged on booked appointments with buyers and sellers, not clicks.
Run My Ads runs ads. It does not call or text your leads; each lead goes to your own CRM or calendar for your team.
The mistakes and platform rules that cost real estate agents the most.
Meta requires real estate ads to run under the housing special ad category, which removes age, gender and ZIP code targeting. Ads that skip it get rejected or restricted.
Fair housing law bans ad language that prefers or excludes people by family status, religion, disability and more. "Perfect for young couples" is a problem.
People respond to homes and answers more than to an agent's headshot.
Real estate leads take time. Plan the follow-up before you buy the clicks.
Yes. Ados sets the campaigns up under Meta's housing special ad category and builds listing, seller and buyer ads. You approve each ad.
Housing ads must not shut anyone out. Meta and Google remove age, gender and ZIP code targeting for them in the US, so ads reach people by broader location.
No. Ados reports what each ad brought in and recommends changes. Results depend on your market and follow-up.
No. It is general information. Ask your broker or a lawyer about the fair housing rules that apply to your ads.
The angles and funnel on this page are examples to test, not a promise of results. No plan promises results; the one Done For You appointment credit and its conditions are on the pricing page. This page is general information about ad platform rules, not legal advice; check the rules for your state and trade.
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