Ados runs your ads on Meta and Google. You approve every ad before it runs.
Run My Ads is an AI ad service for mortgage brokers and loan officers. Its assistant, Ados, plans, writes and runs Facebook, Instagram and Google search ads for purchase and refinance conversations, set up under Meta's special ad categories for housing and financial products with rates and payments left out, and sends each lead to the broker's own CRM or calendar. It is for licensed brokers who want borrower conversations from ads without hiring an agency, and the broker approves every ad before it runs.
Mortgage ads are among the most regulated on any platform. Ados sets every campaign up under the special ad categories Meta and Google require, keeps rates and terms out of the ad unless you supply the required disclosures, and sends leads to your CRM. Ados makes the ads, you approve every one before it runs, and you can stop any ad any time.
Offer something useful to people starting to buy, such as a pre-approval checklist or a plain affordability guide, and send each request to your own CRM. Ados builds those ads under Meta's special ad categories, keeps rates and payments out of the copy, and asks for your company name and license details for the landing page. It then judges the ads on booked conversations, not form fills.
Start from what a funded loan earns you and how many new borrower conversations you can handle each week. Pick one loan purpose, purchase or refinance, in the area you lend in, set a daily budget you can hold for a few weeks so the campaign can learn, and judge it on booked conversations and applications rather than clicks. Raise spend only on the searches and ads that turn into applications. Ad spend is paid to Google or Meta from your own ad account.
What Run My Ads itself costs: Autopilot is $49 every 30 days; Done For You is $997 every 30 days plus a one-time $297 setup. Ad spend is on top and is not a Run My Ads fee. Big Spender: a custom plan for big budgets, priced on a call. Book one at runmyads.com/intro. See pricing
Federal lending advertising rules mean that naming a rate, a payment, a down payment amount or a number of payments in an ad brings required disclosures, such as the APR and the loan terms, and the ad must not mislead. On top of that, Meta requires housing and credit ads to run under its special ad categories, and Google asks financial services advertisers to verify in many places. Ados keeps rates and payment figures out by default, so an ad stays general unless you and your compliance team supply the full disclosure.
Yes, if it is held to the rules. Ados writes about the loan process and the broker, never about who the borrower is, and leaves out rates, payments and approval promises. It sets every Meta campaign under the special ad categories so no one is left out by age, gender or ZIP code, and you or your compliance team approve each ad before it runs.
A purchase ad speaks to people getting ready to buy and offers a pre-approval or an affordability guide; a refinance ad speaks to owners reviewing their current loan and offers a plain review of their options. They need different landing pages, forms and Google keywords, so Ados runs them as separate campaigns and reports on each. Neither should promise a lower rate or payment, since that depends on the borrower and needs disclosures.
What Ados does: Ados sets Meta's housing and financial products categories on mortgage campaigns and keeps rates, payments and approval promises out of the copy.
Where to start: Begin with one pre-approval explainer ad.
What Ados does: Ados judges ads on booked conversations and applications, and shifts budget toward the offers that get people talking to you.
Where to start: Connect your calendar or CRM so a booked call counts.
What Ados does: Ados builds ads around you on camera and your local knowledge, answering the questions borrowers actually ask.
Where to start: Record one short video answering a common question.
The kinds of searches and questions Ados builds mortgage brokers and loan officers ads around.
Examples of what people type, not search data.
One ad account per channel. Ados plans, makes and runs the ads and reports what each one brought in.
Facebook and Instagram ads under the special ad category, built around guides and pre-approval rather than rates, aimed by location within the platform's limits.
Search ads for lender, loan type and affordability searches, set up under Google's rules for financial services and housing.
Examples, not scripts. Ados writes the ads in your words and you approve each one.
A plain calculator or guide, offered for an email.
What it is, what to bring and how long it takes.
You, answering one common question.
The kinds of loans that exist, with no rate claims.
Example ads for Ridgeview Home Lending, a made-up business, written to the rules on this page. Yours are written from your own site, and you approve each one.
Example draftsExample
Getting ready to buy a home? Our pre-approval checklist covers the papers to gather, what the process looks… See more
Sponsored
A plain checklist for mortgage pre-approval, from papers to timing. Ask a loan officer.
What do closing costs cover, and when are they due? Our loan officer answers in a short video. Then book a… See more
Sponsored
Short answers to common mortgage questions. Book a call with a licensed loan officer.
Wondering whether a refinance makes sense for your home? Ridgeview Home Lending walks through your options… See more
Sponsored
Talk through refinance options and costs with a licensed loan officer. Book a review.
Example ad, not a real business, a real client or a promise of results.
Under the special ad categories you reach people by broad location with a wider minimum radius, so pick the markets where you lend and let the offer do the sorting. Keep purchase and refinance in separate campaigns with their own pages and forms. On Google, target lender, loan type and affordability searches in your markets, and add negative keywords for jobs, loan officer licensing and loan servicer logins.
Meta requires mortgage ads to run under its housing and financial products special ad categories, which remove age, gender and ZIP code targeting, set a wider minimum location radius, limit detailed targeting and drop lookalikes built on demographics. Fair lending and fair housing laws bar ad wording that prefers or excludes people for protected traits. Lending advertising rules mean a rate, payment or loan term in an ad brings required disclosures, so leave them out unless the full disclosure is there. Your company name and NMLS details belong on the landing page, and implying government backing or promising approval is out. Ados checks each ad's wording for lines the ad platforms are likely to reject; you and your compliance team stay responsible.
You on camera answering one common question, such as what a pre-approval needs or what closing costs cover, beats a stock house with a rate on it. Guides and checklists earn emails from people who are months from buying. Describe the process and your service, never the kind of borrower you want.
Start with one purchase campaign in your main market, then add refinance or a second market once booked conversations come in. Hold each daily budget for a few weeks, read applications and funded loans once your CRM is connected, and move money toward what turns into applications. Ados moves budget only inside the limit you set.
Someone searches, or sees a guide in their feed.
With your license number and the disclosures your rules require.
The lead goes straight to your CRM.
Judged on booked conversations and, when connected, on loans funded.
Run My Ads runs ads. It does not call or text your leads; each lead goes to your own CRM or calendar for your team.
The mistakes and platform rules that cost mortgage brokers and loan officers the most.
Quoting a rate or payment can trigger required disclosures under lending rules. Leave rates out unless the full disclosure is there.
Meta requires lending and housing ads to run under a special ad category, which removes age, gender and ZIP code targeting.
It is untrue and it breaks platform rules. Never use it.
Your NMLS number and company details belong on the page.
Yes. Ados sets the campaigns up under Meta's special ad categories and builds guide and pre-approval ads. You approve every ad first.
Only with the disclosures lending rules require. Ados keeps rates out of ads by default and leaves that call to you and your compliance team.
No. Lending and housing ads in the US cannot target by age, gender or ZIP code on Meta. The offer does the targeting.
No. It is general information. Check lending advertising rules with your compliance team.
The angles and funnel on this page are examples to test, not a promise of results. No plan promises results; the one Done For You appointment credit and its conditions are on the pricing page. This page is general information about ad platform rules, not legal advice; check the rules for your state and trade.
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