Ados runs your ads on Meta and Google. You approve every ad before it runs.
Run My Ads is an AI ad service for independent insurance agents and agencies. Its assistant, Ados, plans, writes and runs Facebook, Instagram and Google search ads in the agent's own name, set up under Meta's special ad category for financial products, and sends each lead from those ads straight to the agent's own CRM. It is for licensed agents who want leads of their own instead of buying shared ones, and the agent approves every ad before it runs.
Insurance is where Run My Ads started, so the ads Ados has made so far are for life insurance: mortgage protection, term life and indexed universal life. Ados sets every campaign up under Meta's special ad category for financial products, and the leads land in your own CRM. Ados makes the ads, you approve every one before it runs, and you can stop any ad any time.
Run ads in your own name, from your own ad account, and send each lead to your own CRM. Ados builds lead ads for the products you write, such as mortgage protection or term life, under Meta's financial products category, with consent wording that names your agency. The leads come only to you, are never shared or resold, and you can see what each one cost.
Base it on your commission on an average policy, how often a fresh lead becomes a sale for you, and how many new leads you can contact quickly each day. Start in the states you are licensed in with one product, set a daily budget you can hold for a few weeks so the campaign can learn, and judge it on booked appointments and written policies, not on cost per lead alone. Raise spend only on the ads that turn into appointments. Ad spend is paid to Meta or Google from your own ad account.
What Run My Ads itself costs: Autopilot is $49 every 30 days; Done For You is $997 every 30 days plus a one-time $297 setup. Ad spend is on top and is not a Run My Ads fee. Big Spender: a custom plan for big budgets, priced on a call. Book one at runmyads.com/intro. See pricing
Yes, it applies: Meta requires ads for insurance offered to people in the US to run under the financial products and services special ad category. That category removes targeting by age, gender and ZIP code, sets a wider minimum location radius, limits detailed interests and does not offer lookalikes built on demographics. Ados sets it on every insurance campaign, so the offer and the creative find the right people instead of the targeting.
Yes. Ados is an AI that writes, launches and adjusts Facebook, Instagram and Google ads for your agency inside the spend limit you set, and sends each lead to your CRM. It does not contact the leads and it does not sell them; you or your team do the follow-up. You approve every ad, and each ad's wording is checked for insurance wording the ad platforms are likely to reject, such as program, approval and price lines, before you see it.
It can explain what a policy does, say you are a licensed independent agent who compares several companies, and invite people to request a quote. It should not imply a government connection or program, promise approval or a price, use Medicare wording for a product that is not a Medicare plan, or run in states where you are not licensed. Ados writes inside those limits and flags drafts that cross them; your state insurance department's rules still apply to you.
What Ados does: Ados runs ads in your agency's name, so each lead comes only to you, straight into your CRM the moment the form is sent.
Where to start: Connect your ad account and CRM, and name your licensed states.
What Ados does: Ados sets Meta's financial products category on insurance campaigns and checks each ad's wording for program names, approval promises and health and price pairings the ad platforms are likely to reject; Meta and Google still review every ad.
Where to start: Begin with one plain explainer ad for one product.
What Ados does: Ados judges ads on booked appointments and, when connected, written policies, and moves budget away from ads that only fill forms.
Where to start: Share your booking link so appointments count.
The kinds of searches and questions Ados builds insurance agents ads around.
Examples of what people type, not search data.
One ad account per channel. Ados plans, makes and runs the ads and reports what each one brought in.
Facebook and Instagram lead ads under the financial products and services special ad category, with clear consent wording on the form and leads sent straight to your CRM.
Search ads for quote and coverage searches in the states you are licensed in, and YouTube explainers for the longer decisions.
Examples, not scripts. Ados writes the ads in your words and you approve each one.
For new homeowners: what happens to the mortgage if something happens to them.
A short, plain explanation with a quick form.
You on camera, licensed and local.
What a policy does and costs to look at, without hype.
Example ads for Harbor Point Insurance Group, a made-up business, written to the rules on this page. Yours are written from your own site, and you approve each one.
Example draftsExample
If something happened to you, could your family keep the house? Mortgage protection life insurance can help… See more
Sponsored
See how mortgage protection life insurance works. Compare options with a local agent.
Harbor Point is an independent agency, so we compare term life quotes from several insurance companies side… See more
Sponsored
An independent agent compares term life options from several companies. Request a quote.
How much life insurance is enough? Our short guide walks through income, the mortgage and the years your… See more
Sponsored
A short guide to sizing life insurance coverage, from a licensed independent agent.
Example ad, not a real business, a real client or a promise of results.
Choose only the states you are licensed in, and let the product and the ad do the sorting inside them, because Meta's financial products category takes away the usual dials. Keep each product, such as mortgage protection, term life or final expense, in its own campaign with its own form. On Google, target quote and coverage searches in your licensed states and add negative keywords for jobs, licensing courses and insurance company logins.
In the US, Meta requires insurance ads to run under the financial products and services special ad category, which removes age, gender and ZIP code targeting, sets a wider minimum location radius, limits detailed targeting and drops lookalikes built on demographics. State insurance departments regulate insurance advertising: run ads only where you are licensed, never imply a government affiliation or program, keep Medicare wording out unless you sell Medicare plans under their own rules, and do not promise approval or a price. Lead forms need clear consent wording that names who will contact the person. Ados checks each ad's wording for lines the ad platforms are likely to reject; you and your agency stay responsible for your state's rules.
Plain explainers work: what mortgage protection or term life does, what decides the price, and how to talk to a licensed agent. You on camera, in your own office, builds more trust than stock photos. Keep the form short, ask only what you need to prepare a quote, and keep health questions out of the ad itself.
Start with one product in your licensed states and one lead form, and give it a few weeks before big changes. Read cost per booked appointment, not cost per lead, because a cheap form fill that never answers costs the most. Raise spend on the ads that book and pause the rest; Ados moves budget only inside the limit you set.
A homeowner or parent sees the ad, or searches for a quote.
A few questions and clear consent wording that names who will contact them.
Each lead goes straight to your CRM, and onto your calendar if you share a booking link.
Judged on booked appointments and, when connected, on policies sold.
Run My Ads runs ads. It does not call or text your leads; each lead goes to your own CRM or calendar for your team.
The mistakes and platform rules that cost insurance agents the most.
Since January 2025 Meta requires insurance ads aimed at the US to run under the financial products and services category, which removes age, gender and ZIP code targeting.
If you will call or text a lead, the form must get the right consent first. Get your wording checked.
Leads you cannot legally serve are money spent for nothing.
"Guaranteed approval" or a fixed price for everyone breaks platform rules and state insurance rules.
Yes. Insurance is where Run My Ads started. Ados runs lead ads under Meta's financial products and services special ad category and sends each lead to your CRM.
Not on Meta in the US. The special ad category removes age, gender and ZIP code targeting. Ads reach people through the offer and the creative instead.
No. Run My Ads runs ads for you, and each lead from those ads goes straight to your CRM. We never sell your leads' contact details.
No. It is general information. Check your state's insurance advertising and consent rules with your own advisor.
The angles and funnel on this page are examples to test, not a promise of results. No plan promises results; the one Done For You appointment credit and its conditions are on the pricing page. This page is general information about ad platform rules, not legal advice; check the rules for your state and trade.
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