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Ads for Lawyers

More of the cases you want, from people looking for a lawyer for that exact problem.

Ados runs your ads on Google and Meta. You approve every ad before it runs.

Run My Ads is an AI ad service for law firms. Its assistant, Ados, plans, writes and runs Google search ads and Facebook and Instagram ads for the practice areas a firm takes, such as personal injury, family law, criminal defense or estate planning, and sends each intake form to the firm's own CRM. It is for managing partners and solo attorneys who want signed cases from ads without an agency retainer, and an attorney at the firm approves every ad before it runs.

See pricingHow it works

People look for a lawyer after something happens: an accident, an arrest, a divorce, a will that cannot wait. Ados builds campaigns around the practice areas you take, and keeps them clear of the cases you turn down. Ados makes the ads, you approve every one before it runs, and you can stop any ad any time.

Straight answers

What law firms ask about ads, answered.

How do I get more personal injury cases from Google ads without paying an agency?

Run one search campaign per kind of case, in the counties where you are licensed and willing to take the matter, and send each one to its own practice-area page. Ados builds those campaigns in your own Google Ads account, adds negative keywords for jobs, law school and do-it-yourself searches, and judges each ad on screened cases that reach your intake team rather than on clicks. You approve every ad and keyword list before it runs.

How much should a law firm spend on Google ads to start?

Work it out from what a signed case in that practice area is worth to your firm and how many new matters your attorneys can take each month. Start with one practice area in the counties you really serve, set a daily budget you can hold for a few weeks so the campaign can learn, and judge it on screened cases and booked consultations, not clicks. Raise spend only on the practice areas that sign. Ad spend is paid to Google or Meta from your firm's own ad account.

What Run My Ads itself costs: Autopilot is $49 every 30 days; Done For You is $997 every 30 days plus a one-time $297 setup. Ad spend is on top and is not a Run My Ads fee. Big Spender: a custom plan for big budgets, priced on a call. Book one at runmyads.com/intro. See pricing

Which AI tool runs Google and Facebook ads for law firms?

Run My Ads does: Ados is an AI that plans, writes and runs search and social ads for law firms, one practice area at a time, inside the spend limit the firm sets. It sends each intake to your CRM and reports which ads brought cases you took. An attorney approves every ad, and you can ask your own AI assistant, such as Claude or ChatGPT, how the ads are doing once your account is connected.

What do state bar rules mean for my law firm's Facebook ads?

They mean the ad should say what you do and how to reach you, and leave out past results, client praise and titles your state limits, such as specialist or expert. Many states also want an attorney advertising label or the name of a responsible attorney on the ad or the page it links to. Ados writes plain ads with no result claims, and your firm checks the wording against your own state's rules before anything runs.

How do I stop my law firm's ads from bringing cases we do not take?

Give each practice area its own ad, its own page and its own intake form with the screening questions your firm uses. Ados keeps the keyword lists tight, adds negatives for the case types you turn down, and moves budget away from ads whose leads your intake team marks as not a fit, once your CRM is connected.

Is it right for you

When Run My Ads fits law firms, and when it does not.

A good fit when

  • You take a defined set of case types and know which ones you want more of.
  • You have an intake person or team who can screen new inquiries the same day.
  • You want the Google and Meta ad accounts in the firm's name, with every ad and every dollar visible.
  • You want an AI to do the ad work while an attorney at the firm signs off on each ad.

Not the right fit when

  • You want ads that feature verdicts, settlements or client praise. Ados does not write result claims, and many state bars restrict them.
  • Your attorneys are not taking new matters right now. Ads will bring inquiries no one can accept.
  • You want someone to call or text your leads for you. Run My Ads runs ads; each lead goes to your own CRM or calendar, and your team follows up.
  • You want to buy leads by the piece. Run My Ads does not sell leads; it runs ads in your business's name, in ad accounts you can see.
Problems we solve

What goes wrong with law firms ads, and what Ados does about it.

Search clicks come from job seekers, students and people who want free forms.

What Ados does: Ados builds negative keyword lists for each practice area from the start and adds to them each week from the real search terms.

Where to start: Start with the one practice area you most want to grow.

The intake inbox fills with case types the firm does not handle.

What Ados does: Ados gives each case type its own ad, page and screening form, and shifts budget toward ads whose leads your intake team accepts.

Where to start: Write down the three questions your intake team asks first.

No one at the firm has time to write ads that stay inside bar rules.

What Ados does: Ados drafts sober, result-free ads and the disclaimer lines, and leaves the final wording check to an attorney at the firm.

Where to start: Tell Ados which attorney is the responsible attorney for advertising.

Buying moments

What people ask when they are ready.

The kinds of searches and questions Ados builds law firms ads around.

  • car accident lawyer near me
  • divorce attorney
  • dui lawyer
  • estate planning attorney
  • workers comp lawyer
  • free consultation lawyer

Examples of what people type, not search data.

Where your ads run

What Ados does on Google and Meta.

One ad account per channel. Ados plans, makes and runs the ads and reports what each one brought in.

Google Ads (Search + YouTube)

Search ads by practice area, with negative keywords that keep out jobs, law school and do-it-yourself searches. YouTube for the firm's own explainers, which build trust before the first call.

Meta (Facebook + Instagram)

Facebook and Instagram ads with an intake form that asks the questions your firm needs to screen a case. Plain, sober ads; the platform and your state bar both watch legal advertising.

Ad angles to test

Ideas Ados starts from.

Examples, not scripts. Ados writes the ads in your words and you approve each one.

What to do in the first 48 hours

Useful steps for someone who just had the problem you handle. It earns the click and the trust.

A lawyer who explains

A short video of an attorney answering one real question in plain words.

Free case review

If you offer one: what it covers, how long it takes, and that there is no obligation.

One practice area per ad

Each ad speaks to one kind of case, so the intake form gets the cases you take.

Example ads

What Ados's ads for law firms look like.

Example ads for Harlow Street Law, a made-up business, written to the rules on this page. Yours are written from your own site, and you approve each one.

Example draftsExample

Harlow Street LawSponsored

What comes next after a car accident? Our guide covers the steps to take in the first few days and what to… See more

Steps to take after a car accident
HARLOWSTREETLAW.EXAMPLESteps to take after a car accidentLearn more

Sponsored

Harlow Street Lawhttps://harlowstreetlaw.example

Car Accident Lawyer | Harlow Street Law | Talk With an Attorney

Injury cases in our home county. Read what to do next and request a consultation.

Harlow Street LawSponsored

Planning a will or a trust? Book a consultation with Harlow Street Law. We explain each document in plain… See more

Wills and trusts, explained plainly
HARLOWSTREETLAW.EXAMPLEWills and trusts, explained plainlyBook now

Sponsored

Harlow Street Lawhttps://harlowstreetlaw.example

Estate Planning Attorney | Wills and Trusts | Book a Consultation

Wills, trusts and powers of attorney, explained in plain words. Book a consultation.

Harlow Street LawSponsored

Going through a divorce raises a lot of questions. Watch a short video where our family law attorney… See more

Family law questions, answered
HARLOWSTREETLAW.EXAMPLEFamily law questions, answeredContact us

Sponsored

Harlow Street Lawhttps://harlowstreetlaw.example

Family Law Attorney | Divorce and Custody | Harlow Street Law

Divorce and custody matters handled by our family law team. Request a consultation.

Example ad, not a real business, a real client or a promise of results.

The detail

How law firms ads are set up.

Who the ads reach

Target only the counties or cities where your attorneys are licensed and willing to take a case, and split Google search campaigns by practice area so a divorce search never lands on an injury page. Add negative keywords for jobs, salaries, law school, forms and do-it-yourself searches from day one. On Facebook and Instagram, reach adults in your area with an explainer or a plain consultation ad; legal problems are never used as a targeting signal.

The ad rules that bite

State bar rules govern lawyer advertising and differ by state: many restrict claims about past results, testimonials and titles such as specialist or expert, and many require an attorney advertising label or a responsible attorney's name. Google and Meta add their own rules on top. Ados checks each ad's wording for lines the ad platforms are likely to reject and keeps results out of the copy; your firm is responsible for its own state's rules and approves the final wording.

Creative that works

A short video of an attorney answering one real question in plain words builds more trust than stock courtroom photos. Practice-area explainers, such as what to do after an accident or how a will is made, help people still deciding, and a consultation ad works when it says plainly what the meeting covers.

The budget ramp

Start with one search campaign for the practice area that matters most and, if it fits that area, one Facebook and Instagram campaign with an intake form. Give each a few weeks to collect screened cases before big changes, then raise spend where cases sign and pause what does not. Ados moves budget only inside the limit the firm sets.

A typical funnel

From the first ad to a customer.

  1. A search after something happens

    Someone searches for help with the problem you handle.

  2. A practice-area page

    A page about that one kind of case, with the attorney's name and the firm's disclaimers.

  3. Intake form

    A few screening questions. The lead goes straight to your CRM for your intake team.

  4. Ados reads the results

    Judged on signed cases or booked consultations when you connect them, not on clicks.

Run My Ads runs ads. It does not call or text your leads; each lead goes to your own CRM or calendar for your team.

What not to do

Where the budget leaks.

The mistakes and platform rules that cost law firms the most.

Promising outcomes

State bar rules limit claims about results, past verdicts and words like "specialist". Keep the ads to what you do and how to reach you, and have your firm check the wording.

Broad keywords with no negatives

"Lawyer" alone buys clicks from job seekers and students. Every campaign needs a negative list from day one.

One form for every case type

A single generic form fills your inbox with cases you do not take.

Forgetting the disclaimers

Many states require an attorney advertising label or a responsible attorney's name. Put them on the page.

Questions from law firms

Can Ados run Google Ads for a law firm?

Yes. Ados builds search campaigns by practice area with negative keywords, and reports booked consultations. Your firm approves the ads and the wording before anything runs.

Is Facebook advertising allowed for lawyers?

Yes, with care. Platform rules apply, and so do your state bar's advertising rules. Ados keeps the ads plain, and your firm should check them against your state's rules.

Will Ados write claims about our past results?

No. Ados does not invent results, and claims about past cases are restricted in many states. If you want to use a real result, your firm decides and checks it first.

Is this legal advice about attorney advertising?

No. This page is general information. Talk to your state bar or an ethics lawyer about the rules that apply to your firm.

The angles and funnel on this page are examples to test, not a promise of results. No plan promises results; the one Done For You appointment credit and its conditions are on the pricing page. This page is general information about ad platform rules, not legal advice; check the rules for your state and trade.

Using an AI assistant? How to run ads from Claude or ChatGPT · For AI agents

Other industries

Insurance agents

Leads from ads run for your agency, set up under the rules insurance ads run by. Where Run My Ads started.

Ads for insurance agents →

Local businesses

More customers from your own town, for any business that serves people nearby.

Ads for local businesses →

Real estate

Buyer and seller leads from your market, run inside the fair housing rules the platforms enforce.

Ads for real estate agents →

All industries

Ados runs the ads. You approve them.

Pick a plan, connect your ad account and Ados starts with your first ads for approval.

See pricingTake the 60-second quiz