Ados runs your ads on Google, ChatGPT and Meta. You approve every ad before it runs.
Run My Ads is an AI ad service for SaaS and software companies. Its assistant, Ados, runs Google search ads on category and comparison searches, sponsored spots next to ChatGPT answers, and Facebook and Instagram ads for trials and demos, and judges them on sign-ups, demos and paying customers once sales data is connected. It is for founders and small marketing teams with a self-serve or demo-led product who want ads run without an agency, and the company approves every ad before it runs.
Software buyers compare. They search for your category, read reviews and now ask AI assistants which tool to use. Ados runs ads where those comparisons happen, and judges them on sign-ups, demos and revenue once your sales data is connected. Ados makes the ads, you approve every one before it runs, and you can stop any ad any time.
Run My Ads does: its AI, Ados, plans, writes and runs Google search, YouTube, ChatGPT and Facebook and Instagram ads for software companies, inside the spend limit you set. It tracks a trial start or demo request as the result, and paying customers once your billing or sales data is connected, and you approve each ad before it runs. You can also ask your own AI assistant, such as Claude or ChatGPT, how the ads are doing once your account is connected.
Work it out from what a paying customer is worth to you over their first year, how many trials or demos it takes to win one, and how many demos your team can run. Start with the comparison and alternative searches that show buying intent, set a daily budget you can hold for a few weeks so the campaign can learn, and judge it on trials that activate, demos held and customers won, not clicks or raw sign-ups. Raise spend only on what turns into revenue. Ad spend is paid to each ad platform from your own ad accounts.
What Run My Ads itself costs: Autopilot is $49 every 30 days; Done For You is $997 every 30 days plus a one-time $297 setup. Ad spend is on top and is not a Run My Ads fee. Big Spender: a custom plan for big budgets, priced on a call. Book one at runmyads.com/intro. See pricing
Mark the moment that matters, a trial started or a demo booked, as the conversion, not a page view or a button click. With Run My Ads you connect your site and your CRM or billing tool so that event counts, and each ad is judged on real sign-ups and demos, and later on which of those became paying customers. Without it, Google optimizes toward clicks that look busy and never buy.
You can usually bid on a competitor's name as a search keyword, but you should not put their trademark in your ad text or claim things about them you cannot prove. A fair approach is an ad that says what your product does well for the person searching, on a page that explains switching. Ados writes those ads about your own product and leaves other brands' names out of the copy.
Usually not. Meta's special ad categories cover housing, employment, financial products and services, and social or political issues, so a normal trial or demo ad for software is not one of them. They do apply if you advertise jobs at your company, and then the targeting limits for employment ads are required.
What Ados does: Ados tracks trials that activate and customers who pay once your data is connected, and moves budget away from ads that only bring empty sign-ups.
Where to start: Connect your billing tool or CRM so a paid customer counts.
What Ados does: Ados starts with comparison, alternative and problem searches that show buying intent, and adds negative keywords for jobs, tutorials and other searches with no buyer behind them.
Where to start: Name your category and the problem your product solves in one line.
What Ados does: Ados matches each ad to a page for that use or buyer and tells you which pages turn clicks into trials.
Where to start: Share the pages you already have for each use.
The kinds of searches and questions Ados builds SaaS and software companies ads around.
Examples of what people type, not search data.
One ad account per channel. Ados plans, makes and runs the ads and reports what each one brought in.
Search ads for category, alternative and comparison searches, with your own brand protected. YouTube demos for the product that needs showing.
A sponsored spot next to ChatGPT's answer when someone asks which tool to use in your category.
Facebook and Instagram ads for a demo or trial, and retargeting for visitors who did not sign up.
Examples, not scripts. Ados writes the ads in your words and you approve each one.
A twenty-second screen recording of the one thing it does best.
For people leaving another tool: what moving over involves.
One ad per audience, in their own words.
Why the product exists and who it is for.
Example ads for Fernleaf Books, a made-up business, written to the rules on this page. Yours are written from your own site, and you approve each one.
Example draftsExample
Send an invoice, match the payment and close the month in one place. Watch a short demo of Fernleaf Books… See more
Sponsored
Invoices, payments and month-end in one place. Watch the demo and start a trial.
Moving your books from spreadsheets or another tool? Fernleaf Books imports your clients and open invoices… See more
Sponsored
See what moving your books involves, step by step. Import clients and open invoices.
Run a firm with several bookkeepers? Book a short demo and see how Fernleaf Books handles client folders… See more
Sponsored
See client folders, shared checklists and review steps in a short demo for your firm.
Example ad, not a real business, a real client or a promise of results.
On Google, search ads should cover your category terms, the problem your product solves and alternative or comparison searches, with your own brand name protected in its own campaign. Add negative keywords for jobs, courses, tutorials and download-only searches. A ChatGPT sponsored spot fits buyers who ask which tool to use, and Facebook and Instagram work best for retargeting site visitors and for products a short screen recording can explain.
You can usually bid on a competitor's brand as a keyword, but trademark rules limit using it in your ad text, and any comparison must be true and fair. Meta's special ad categories, such as employment, do not apply to a normal software ad, only to ads for jobs at your company. Ados checks each ad's wording for lines the ad platforms are likely to reject before you approve it; your company stays responsible for its own claims about features, security and pricing.
A short screen recording of the one task the product does well beats an animated logo. Ads written for one buyer, such as a bookkeeper or a clinic manager, in their own words, work better than ads for everyone. A founder explaining why the product exists, and a plain page on what switching from another tool involves, help buyers who are comparing.
Start with one search campaign on comparison and alternative searches and one retargeting campaign on Facebook and Instagram. Give each a few weeks to collect trial starts or demo requests before big changes, then move spend to the ads that bring customers who pay. Ados keeps every change inside the limit you set.
A buyer searches, or asks ChatGPT which tool to use.
One use, one page, one call to action.
The sign-up or demo request goes to your CRM.
Judged on paying customers when your sales data is connected, not on trial sign-ups alone.
Run My Ads runs ads. It does not call or text your leads; each lead goes to your own CRM or calendar for your team.
The mistakes and platform rules that cost SaaS and software companies the most.
Category words with no buying intent burn budget. Start with comparison and alternative searches.
Comparing yourself to a named competitor must be true and fair, and some uses of a competitor's trademark in ad text are restricted.
Free sign-ups that never pay make an ad look better than it is. Connect revenue.
A comparison click and a demo click want different pages.
Yes. Ados runs search campaigns for category, comparison and alternative searches, and judges them on paying customers once your sales are connected.
Labelled sponsored placements next to ChatGPT's answers. Ados can run them for software where buyers ask ChatGPT for a recommendation.
On Google you can usually bid on it as a keyword, but using their trademark in your ad text is restricted. Ados keeps the ad text to your own product.
No. Ados recommends changes and makes them with your yes, or within the limits you set if you turned on full management.
The angles and funnel on this page are examples to test, not a promise of results. No plan promises results; the one Done For You appointment credit and its conditions are on the pricing page. This page is general information about ad platform rules, not legal advice; check the rules for your state and trade.
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