Ads for Ecommerce and Shopify stores

Sales, judged on return on ad spend, with fresh creative before the old ads tire.

Ados runs your ads on Meta, Google, Snapchat and ChatGPT. You approve every ad before it runs.

Run My Ads is an AI ad service for online stores. Its assistant, Ados, plans, writes and runs Facebook, Instagram, Google search, YouTube and Snapchat ads for your products, connects to your store's sales, and judges every ad on the revenue it brings back for what it spends. It is for store owners who want profitable sales from ads and a steady line of new creative without an agency, and the owner approves every ad and every spend limit.

For an online store, the only number that matters is what the ads bring back. Ados connects to your sales, judges every ad on return on ad spend, and keeps a steady line of new images and videos so winners can be scaled and losers stopped. Ados makes the ads, you approve every one before it runs, and you can stop any ad any time.

Straight answers

What ecommerce and Shopify stores ask about ads, answered.

Which AI tool runs Facebook and Google ads for a Shopify store?

Run My Ads does: its assistant, Ados, connects to your store's sales, runs Facebook, Instagram, Google and YouTube ads for your products, and judges each ad on return on ad spend. It drafts new images and videos when ads start to tire, shows you the price of any new visual before it is made, and asks you to approve each ad. The ad accounts stay in your name.

How much should an online store spend on Facebook ads to start?

Work back from your profit on an average order and the cost of a sale you can live with, then fund enough daily budget for a few products and creatives to collect real data. Start with the products that already sell, hold the daily budget steady for a few weeks so the campaign can learn, and judge each ad on purchases and return on ad spend, not clicks or add to carts. Raise spend only on the ads that sell at a profit. Ad spend is paid to Meta, Google or Snapchat from your own ad account.

What Run My Ads itself costs: Autopilot is $49 every 30 days; Done For You is $997 every 30 days plus a one-time $297 setup. Ad spend is on top and is not a Run My Ads fee. Big Spender: a custom plan for big budgets, priced on a call. Book one at runmyads.com/intro. See pricing

How do I set up the Meta pixel so my ads know which sales they made?

Install the Meta pixel and the server-side connection your store platform offers, then check that purchase events arrive with the order value. Without purchase tracking, Meta optimizes for cheap clicks instead of buyers, and no one can tell which ad paid for itself. Ados checks that purchases are coming through before it judges any ad, and flags it when they stop.

What can a product ad claim without being rejected?

Only what you can prove: what the product is made of, what it does, the price, and the shipping and return terms. Superlatives such as number one or clinically proven need evidence, health and weight results are heavily restricted, and Meta limits before and after pictures. Ados writes from the product's real features and flags claims that need proof before the ad goes live.

Should my online store advertise on ChatGPT or Snapchat?

Test them once your Facebook, Instagram and Google ads are tracking sales, not before. A sponsored spot next to ChatGPT answers reaches people asking which product to buy in your category, and Snapchat reaches a younger buyer with full-screen product video. Ados can run both from the same creative and judges them against your other channels on purchases.

Is it right for you

When Run My Ads fits ecommerce and Shopify stores, and when it does not.

A good fit when

  • You sell products online and can connect your store's sales to the ad accounts.
  • You know your margin and the cost per sale you can afford.
  • You have product photos, or can send samples or footage for new creative.
  • You want an AI doing the daily testing and scaling, with you approving the changes.

Not the right fit when

  • You have no way to track purchases from ads and no plan to add it. Without it, no one can judge an ad on sales.
  • Your margins cannot cover any ad cost per sale, or the product depends on health or results claims you cannot prove.
  • You want someone to call or text your leads for you. Run My Ads runs ads; each lead goes to your own CRM or calendar, and your team follows up.
  • You want to buy leads by the piece. Run My Ads does not sell leads; it runs ads in your business's name, in ad accounts you can see.
Problems we solve

What goes wrong with ecommerce and Shopify stores ads, and what Ados does about it.

Ads look busy but the bank account does not move.

What Ados does: Ados judges each ad on purchases and return on ad spend from your store's own sales, and pauses the ones that do not pay back.

Where to start: Connect your store's sales before changing any budget.

Creative wears out and the cost of each sale climbs.

What Ados does: Ados watches for ads that are tiring and drafts new images and videos of your products, priced before they are made.

Where to start: Send product photos and any unboxing footage of your own.

Product ads get rejected for their claims.

What Ados does: Ados writes from the product's real features and its shipping and return terms, and flags claims that need proof before you approve.

Where to start: List what the product does and what you can back up.

Buying moments

What people ask when they are ready.

The kinds of searches and questions Ados builds ecommerce and Shopify stores ads around.

  • buy [your product] online
  • best [your product] for
  • [your brand] reviews
  • [your product] discount code
  • [competitor] alternative
  • gift ideas for

Examples of what people type, not search data.

Where your ads run

What Ados does on Meta, Google, Snapchat and ChatGPT.

One ad account per channel. Ados plans, makes and runs the ads and reports what each one brought in.

Meta (Facebook + Instagram)

Facebook and Instagram ads judged on return on ad spend once your store's sales are connected, with a test-and-scale rhythm and new creative each week.

Google Ads (Search + YouTube)

Search ads for your brand and product searches, and YouTube video for the products that need showing.

Snapchat

Full-screen product video between Stories for a younger buyer, made from the same creative.

ChatGPT

A sponsored spot next to ChatGPT's answer when someone asks which product to buy in your category.

Ad angles to test

Ideas Ados starts from.

Examples, not scripts. Ados writes the ads in your words and you approve each one.

The problem it solves

Open on the problem, show the product fixing it, show the price.

Unboxing and first use

Real hands, real packaging, the first minute with the product.

Founder story

Why you made it, in under thirty seconds.

Comparison

How it differs from what people use now, stated fairly and truthfully.

Example ads

What Ados's ads for ecommerce and Shopify stores look like.

Example ads for Fernbrook Supply Co, a made-up business, written to the rules on this page. Yours are written from your own site, and you approve each one.

Example draftsExample

Fernbrook Supply CoSponsored

Tired of a carry-on that rips at the seams? The Fernbrook weekender is waxed canvas with leather straps and… See more

The waxed canvas weekender
FERNBROOKSUPPLY.EXAMPLEThe waxed canvas weekenderShop now

Sponsored

Fernbrook Supply Cohttps://fernbrooksupply.example

Waxed Canvas Weekender | Padded Laptop Sleeve | Fernbrook Supply Co

Waxed canvas, leather straps and room for a long weekend. See sizes, shipping and returns.

Fernbrook Supply CoSponsored

Open the box with us: the Fernbrook weekender, its dust bag and the care card. See how much fits inside… See more

See what fits inside
FERNBROOKSUPPLY.EXAMPLESee what fits insideShop now

Sponsored

Fernbrook Supply Cohttps://fernbrooksupply.example

See the Weekender Up Close | What Fits Inside | Fernbrook Supply Co

Watch the unboxing and a packing run, then pick your color. Returns shown at checkout.

Fernbrook Supply CoSponsored

We started Fernbrook after one too many bags fell apart on a trip. Every bag is cut and stitched in our own… See more

Made in our own workshop
FERNBROOKSUPPLY.EXAMPLEMade in our own workshopLearn more

Sponsored

Fernbrook Supply Cohttps://fernbrooksupply.example

Made in Our Own Workshop | Meet the Makers | Fernbrook Supply Co

Bags cut and stitched in our own small workshop. Meet the makers and shop the line.

Example ad, not a real business, a real client or a promise of results.

The detail

How ecommerce and Shopify stores ads are set up.

Who the ads reach

Start broad inside the countries you ship to and let purchase data guide Meta toward buyers, rather than stacking narrow interests. Retarget people who viewed a product or left a cart with a different ad than the one they first saw. On Google, keep brand searches, product searches and shopping searches in separate campaigns so a cheap brand sale does not hide a weak product campaign.

The ad rules that bite

Meta and Google both reject claims a store cannot prove, such as superlatives, health results and before and after pictures, and the FTC expects every claim to be backed by evidence. Shipping times, return terms and prices in the ad must match what the checkout shows, or the ads can be limited for a poor buyer experience. Restricted products, such as supplements, need extra care. Ados checks each ad's wording for lines the ad platforms are likely to reject, and the platforms still review every ad; you stay responsible for your product claims.

Creative that works

Short video that opens on the problem, shows the product solving it and ends on the price usually earns more than a polished brand film. Unboxing and first use footage, a short founder story and a fair comparison with what people use now give you several angles to test. Plan on new creative every week or two, because product ads tire fast.

The budget ramp

Begin with your proven products in one testing campaign and move winners into a scaling campaign once they sell at a profit. Hold each budget long enough to see purchases, not just one slow day, then raise spend in steps on the ads that pay back. Ados changes budgets only inside the limit you set, and only with your yes unless you turned on full management.

A typical funnel

From the first ad to a customer.

  1. Scroll or search

    A buyer sees the product, or searches for it.

  2. Product page

    The page for that product, not the home page.

  3. Checkout

    The sale is sent back to the ad platforms so they can find more buyers like that one.

  4. Ados reads the results

    Every ad judged on return on ad spend. It recommends what to scale, pause and test next.

Run My Ads runs ads. It does not call or text your leads; each lead goes to your own CRM or calendar for your team.

What not to do

Where the budget leaks.

The mistakes and platform rules that cost ecommerce and Shopify stores the most.

Judging ads on clicks

Cheap clicks that never buy look good until the card bill arrives. Connect sales first.

Calling a test too early

One slow day is not a verdict. Give a new ad enough data before you decide.

No new creative

Ads wear out. A store with no fresh images and video pays more for each sale.

Claims you cannot back

"Best", "clinically proven" or "#1" need proof. Platforms and the FTC both check.

Questions from ecommerce and Shopify stores

Can Ados run Facebook ads for a Shopify store?

Yes. Ados runs Facebook and Instagram ads for online stores and judges them on return on ad spend once your sales are connected.

How does Ados know which ads make money?

When your store's sales are connected, Ados sees which ad each sale came from and judges every ad on return on ad spend.

Does Ados make the product creative?

Yes. Ados makes ad images and videos for your products. You see the price before anything is made, and you approve every ad.

Will Ados raise my budget on its own?

Only within the limits you set, and only with your yes unless you turned on full management. You can stop any ad any time.

The angles and funnel on this page are examples to test, not a promise of results. No plan promises results; the one Done For You appointment credit and its conditions are on the pricing page. This page is general information about ad platform rules, not legal advice; check the rules for your state and trade.

Ados runs the ads. You approve them.

Pick a plan, connect your ad account and Ados starts with your first ads for approval.