Ads for Med spas

Consultations booked for the treatments you want more of, inside the rules the platforms set for aesthetics.

Ados runs your ads on Meta and Google. You approve every ad before it runs.

Run My Ads is an AI ad service for med spas and aesthetic clinics. Its assistant, Ados, plans, writes and runs Instagram and Facebook ads and Google search ads for the treatments a clinic wants booked, written around the treatment, the provider and the consultation rather than anyone's appearance, and sends each consultation request to the clinic's own calendar or CRM. It is for clinic owners and managers who want booked consultations from ads inside the platforms' aesthetics rules, and the clinic approves every ad before it runs.

Aesthetic treatments are visual and personal, and the ad rules are strict. Ados builds ads around the experience, the provider and the consultation, not around a person's body, and keeps restricted treatments out of the places they are not allowed. Ados makes the ads, you approve every one before it runs, and you can stop any ad any time.

Straight answers

What med spas ask about ads, answered.

How do I get more med spa consultations from Instagram ads?

Show the treatment, the provider and the room, and offer a consultation with a short request form. Ados builds those ads from your own clinic photos and video, runs them on Instagram and Facebook from your own ad account, and judges them on booked consultations rather than likes or follows. Every ad speaks about the treatment, never about the reader's face or body, which keeps it inside Meta's rules.

How much should a med spa spend on Instagram ads to start?

Work it out from what a new client is worth to your clinic over a year, not just the first treatment, and how many consultations your providers can take each week. Start with one or two treatments in the area your clients travel from, set a daily budget you can hold for a few weeks so the ads can learn, and judge it on booked consultations, not clicks or follows. Raise spend only on the treatments that book. Ad spend is paid to Meta or Google from your own ad account.

What Run My Ads itself costs: Autopilot is $49 every 30 days; Done For You is $997 every 30 days plus a one-time $297 setup. Ad spend is on top and is not a Run My Ads fee. Big Spender: a custom plan for big budgets, priced on a call. Book one at runmyads.com/intro. See pricing

Can AI write med spa ads that pass Facebook's rules?

Yes. Ados is an AI that writes and runs aesthetic ads from the treatment side: what it is, who performs it and what the consultation covers. It leaves out before-and-after promises, results and any line that points at a person's appearance, checks each ad's wording for lines the ad platforms are likely to reject, and you approve every ad before it runs.

Which med spa treatments can I advertise on Google?

Most non-prescription treatments, such as facials, peels, laser hair removal and microneedling, can run as search ads when the copy is accurate and makes no outcome promises. Prescription treatments, including injectables and weight-loss medicines, need certification with the platform and are restricted in many places. Ados builds campaigns for the treatments that can run and flags the ones that need extra steps.

How do I advertise a med spa without before-and-after photos?

Use the provider, the treatment room and the steps of a session instead. Ados builds ads around meeting your provider, what a first visit feels like and what the consultation includes, made from your own clinic's photos and video, which the platforms accept more readily and which feel more personal.

Is it right for you

When Run My Ads fits med spas, and when it does not.

A good fit when

  • You want more of specific treatments and have open consultation times for them.
  • You have real photos or video of your clinic, providers and treatment rooms.
  • You want ads that stay inside Meta's and Google's aesthetics rules.
  • Your front desk or CRM can reply to consultation requests the same day.

Not the right fit when

  • You want before-and-after or appearance-focused ads. Ados writes treatment-first copy only.
  • You mainly want to advertise prescription treatments by brand name without platform certification.
  • You want someone to call or text your leads for you. Run My Ads runs ads; each lead goes to your own CRM or calendar, and your team follows up.
  • You want to buy leads by the piece. Run My Ads does not sell leads; it runs ads in your business's name, in ad accounts you can see.
Problems we solve

What goes wrong with med spas ads, and what Ados does about it.

Treatment ads keep getting rejected or limited.

What Ados does: Ados writes treatment-first copy that says nothing about the reader's appearance, and flags pictures and products likely to be rejected before they go live.

Where to start: Begin with one non-prescription treatment and your own clinic photos.

Ads bring follows and messages but few booked consultations.

What Ados does: Ados counts a booked consultation as the result and shifts budget away from ads that only collect likes.

Where to start: Connect your booking calendar or CRM.

The clinic runs the same discount all year and people wait for it.

What Ados does: Ados plans offers with real start and end dates around the seasons, such as laser before summer, and rotates fresh creative between them.

Where to start: Tell Ados which treatments you want booked next season.

Buying moments

What people ask when they are ready.

The kinds of searches and questions Ados builds med spas ads around.

  • med spa near me
  • laser hair removal
  • hydrafacial near me
  • microneedling
  • chemical peel
  • skin consultation

Examples of what people type, not search data.

Where your ads run

What Ados does on Meta and Google.

One ad account per channel. Ados plans, makes and runs the ads and reports what each one brought in.

Meta (Facebook + Instagram)

Instagram and Facebook ads for consultations, with your own clinic, providers and real treatment-room video. Offers stated plainly, with what is included.

Google Ads (Search + YouTube)

Search ads for treatment and clinic searches in your area. Prescription treatments need the certification the platform asks for before they can be advertised.

Ad angles to test

Ideas Ados starts from.

Examples, not scripts. Ados writes the ads in your words and you approve each one.

Meet your provider

Who does the treatment, their training, and what the consultation covers.

What a session feels like

A calm walk through the room and the steps, filmed in your clinic.

The first-visit consultation

No pressure: a plan, a price and time to decide.

Seasonal treatments

Laser before summer, skin treatments in the cooler months.

Example ads

What Ados's ads for med spas look like.

Example ads for Willowmere Aesthetics, a made-up business, written to the rules on this page. Yours are written from your own site, and you approve each one.

Example draftsExample

Willowmere AestheticsSponsored

Meet the nurse injector and aestheticians at Willowmere Aesthetics. Watch a short video about their… See more

Meet the team at Willowmere
WILLOWMEREAESTHETICS.EXAMPLEMeet the team at WillowmereLearn more

Sponsored

Willowmere Aestheticshttps://willowmereaesthetics.example

Willowmere Aesthetics | Meet Our Providers | Book a Consultation

Licensed providers and a calm clinic. See what a consultation covers and book online.

Willowmere AestheticsSponsored

Thinking about laser hair removal? Learn how a session works, how many visits a plan usually includes and… See more

Laser hair removal, explained
WILLOWMEREAESTHETICS.EXAMPLELaser hair removal, explainedBook now

Sponsored

Willowmere Aestheticshttps://willowmereaesthetics.example

Laser Hair Removal | How a Session Works | Willowmere Aesthetics

See how laser sessions work and what a plan includes. Book a consultation online.

Willowmere AestheticsSponsored

Book a facial consultation at Willowmere Aesthetics. Your aesthetician talks through the facial and peel… See more

Book a facial consultation
WILLOWMEREAESTHETICS.EXAMPLEBook a facial consultationBook now

Sponsored

Willowmere Aestheticshttps://willowmereaesthetics.example

Facials and Peels | Plan and Prices Up Front | Willowmere Aesthetics

Talk through facial and peel options with an aesthetician. Book a consultation.

Example ad, not a real business, a real client or a promise of results.

The detail

How med spas ads are set up.

Who the ads reach

Target the area your clients really travel from, usually a short drive from the clinic. On Instagram and Facebook, reach adults in that area with treatment ads; appearance, health and personal attributes are never used to target or retarget. Split Google search campaigns by treatment, such as laser, facials and skin consultations, and add negatives for jobs, training courses and at-home kits.

The ad rules that bite

Meta does not allow ads that point at a person's appearance or imply they have a flaw, and both Meta and Google restrict before-and-after pictures for cosmetic treatments. Prescription treatments, including injectables and weight-loss medicines, have extra platform rules and often need certification before they can be advertised. State medical boards also regulate who may perform and promote treatments. Ados checks each ad's wording for lines the ad platforms are likely to reject, and the platforms still review every ad; your clinic stays responsible for its state's rules.

Creative that works

Real video of your provider, your treatment rooms and the steps of a session does better than stock imagery. A calm consultation ad that says what is included, and a meet-the-provider video with their training, help people who are still deciding which clinic to trust.

The budget ramp

Start with one Instagram and Facebook campaign for the treatment you most want booked and one search campaign for clinic and treatment searches nearby. Give each a few weeks to collect consultations before big changes, then raise spend on what books. Ados moves budget only inside the limit you set.

A typical funnel

From the first ad to a customer.

  1. A scroll on Instagram

    Someone sees your clinic in their feed, or searches for a treatment.

  2. Treatment page

    What it is, who it is for, the provider and the consultation.

  3. Consultation request

    A short form or a time on your calendar. The lead goes straight to your CRM.

  4. Ados reads the results

    Judged on booked consultations and, when you connect sales, on revenue.

Run My Ads runs ads. It does not call or text your leads; each lead goes to your own CRM or calendar for your team.

What not to do

Where the budget leaks.

The mistakes and platform rules that cost med spas the most.

Ads about a person's body

Meta does not allow ads that point at someone's appearance or imply they have a flaw, like "Hate your wrinkles?". Speak about the treatment.

Before-and-after pictures

The platforms restrict them for cosmetic and weight-loss treatments. Most need to go.

Naming prescription products

Ads for prescription drugs, including injectables by brand name and weight-loss medicines, need platform certification in many places, and some are not allowed at all.

Discounts with no end date

A running "sale" teaches people to wait. Use real dates.

Questions from med spas

Can Ados run Instagram ads for a med spa?

Yes. Ados makes and runs Instagram and Facebook ads for consultations, and keeps them inside the platforms' rules for aesthetic treatments.

Can I advertise Botox or weight-loss injections?

Prescription treatments carry extra platform rules and often need certification before they can be advertised. Check with the platform first; nothing runs until you approve it.

Can I use before-and-after photos in my ads?

Usually not. Meta and Google restrict them for cosmetic and weight-loss treatments. Use the provider, the room and the experience instead.

Is this medical or legal advice?

No. This page is general information about ad rules as we read them. Check your state's rules for medical advertising with your own advisor.

The angles and funnel on this page are examples to test, not a promise of results. No plan promises results; the one Done For You appointment credit and its conditions are on the pricing page. This page is general information about ad platform rules, not legal advice; check the rules for your state and trade.

Ados runs the ads. You approve them.

Pick a plan, connect your ad account and Ados starts with your first ads for approval.