Ads for Chiropractors

New patient visits from people nearby who are already looking for care.

Ados runs your ads on Google and Meta. You approve every ad before it runs.

Run My Ads is an AI ad service for chiropractic offices. Its assistant, Ados, plans, writes and runs Google search ads for people looking for a chiropractor nearby and Facebook and Instagram ads that show what a first visit is like, and sends each new patient request to the office's own calendar or CRM. It is for chiropractors and office managers who want booked first visits from ads without an agency, and the office approves every ad before it runs.

Most new chiropractic patients come from a search or a friend. Ados covers the search side, and uses Facebook and Instagram to show what a first visit is like, so a new patient knows who they will meet. Ados makes the ads, you approve every one before it runs, and you can stop any ad any time.

Straight answers

What chiropractors ask about ads, answered.

How do I get more new chiropractic patients from Google ads?

Run search ads for chiropractor and adjustment searches only in the area your patients travel from, with your hours and the insurance you take in the ad. Ados builds that campaign in your own Google Ads account, adds negatives for jobs, schools and do-it-yourself searches, and judges it on booked first visits rather than clicks. You approve every ad before it runs.

How much should a chiropractor spend on Facebook ads to start?

Work it out from what a new patient is worth to your office over a typical plan of care, and how many new patients your schedule can take each week. Start with one plain new patient ad in the area you serve, set a daily budget you can hold for a few weeks so the ad can learn, and judge it on booked first visits that show up, not clicks. Raise spend only on the ads that book. Ad spend is paid to Meta or Google from your own ad account.

What Run My Ads itself costs: Autopilot is $49 every 30 days; Done For You is $997 every 30 days plus a one-time $297 setup. Ad spend is on top and is not a Run My Ads fee. Big Spender: a custom plan for big budgets, priced on a call. Book one at runmyads.com/intro. See pricing

Can AI run the ads for my chiropractic office?

Yes. Ados is an AI that plans, writes and runs your office's ads on Google, YouTube, Facebook and Instagram, inside the spend limit you set. It keeps health claims out of the copy, sends each new patient request to your calendar or CRM, and you approve every ad. Once your account is connected you can ask your own AI assistant, such as Claude or ChatGPT, how the ads are doing.

What can a chiropractor say in a Facebook ad?

You can describe the care you offer, what happens at a first visit, your hours, the plans you take and who the doctor is. Leave out claims to treat or cure conditions, promises of relief, and any line that suggests you know the reader's health or pain, because Meta's rules and FTC rules both restrict them. Ados writes from the visit and the office, and your office checks its state board's rules.

Do cheap first-visit offers work for chiropractors?

They can fill the schedule, but often with people who do not come back. Ados can run a plain new patient ad beside an offer ad and compare them on booked first visits and, when your CRM is connected, on patients who return, so you keep the one that builds a practice rather than a one-time crowd.

Is it right for you

When Run My Ads fits chiropractors, and when it does not.

A good fit when

  • You have open new patient times and want them filled by people nearby.
  • You can say plainly which insurance plans you take and when you are open.
  • You want ads that describe your care without making health claims.
  • Your front desk or CRM can confirm new patient requests the same day.

Not the right fit when

  • You want ads that promise to fix a condition or relieve pain. Ados does not write health claims.
  • You want ads aimed at people's health conditions. The platforms do not allow that targeting.
  • You want someone to call or text your leads for you. Run My Ads runs ads; each lead goes to your own CRM or calendar, and your team follows up.
  • You want to buy leads by the piece. Run My Ads does not sell leads; it runs ads in your business's name, in ad accounts you can see.
Problems we solve

What goes wrong with chiropractors ads, and what Ados does about it.

Search clicks come from people far away or looking for jobs.

What Ados does: Ados limits ads to the area your patients travel from and adds negatives for jobs, schools and home remedies.

Where to start: Tell Ados how far your patients usually drive.

Facebook ads get rejected for health wording.

What Ados does: Ados writes ads about the first visit, the doctor and the office, with no claims about conditions or the reader's health.

Where to start: Begin with a first visit explainer and photos of your office.

New patients book once and never return.

What Ados does: Ados compares offer ads with plain new patient ads on patients who come back, once your CRM is connected, and keeps the ones that build a practice.

Where to start: Connect your scheduling system or CRM.

Buying moments

What people ask when they are ready.

The kinds of searches and questions Ados builds chiropractors ads around.

  • chiropractor near me
  • back adjustment
  • chiropractor open saturday
  • sports chiropractor
  • chiropractor that takes my insurance
  • neck pain chiropractor

Examples of what people type, not search data.

Where your ads run

What Ados does on Google and Meta.

One ad account per channel. Ados plans, makes and runs the ads and reports what each one brought in.

Google Ads (Search + YouTube)

Search ads for chiropractor and adjustment searches inside the area you serve, with your hours and whether you take insurance.

Meta (Facebook + Instagram)

Facebook and Instagram ads that show your office and the first visit, aimed at people in your area. No claims about curing conditions.

Ad angles to test

Ideas Ados starts from.

Examples, not scripts. Ados writes the ads in your words and you approve each one.

Your first visit, step by step

What happens, how long it takes, and what to bring.

Meet the doctor

A short video, in your office, in plain words.

Hours that fit work

Early, late or weekend times, if you have them.

Insurance, answered

Which plans you take, so the right people book.

Example ads

What Ados's ads for chiropractors look like.

Example ads for Northgate Chiropractic, a made-up business, written to the rules on this page. Yours are written from your own site, and you approve each one.

Example draftsExample

Northgate ChiropracticSponsored

Wondering what happens at a first chiropractic visit? Watch a short walk-through at Northgate Chiropractic… See more

What a first visit looks like
NORTHGATECHIRO.EXAMPLEWhat a first visit looks likeBook now

Sponsored

Northgate Chiropractichttps://northgatechiro.example

Northgate Chiropractic | New Patients Welcome | See Your First Visit

See what happens at a first visit, from the intake talk to the exam. Book online.

Northgate ChiropracticSponsored

Meet the doctor at Northgate Chiropractic before you book. A short video from our office covers their… See more

Meet the doctor before you book
NORTHGATECHIRO.EXAMPLEMeet the doctor before you bookLearn more

Sponsored

Northgate Chiropractichttps://northgatechiro.example

Meet Our Chiropractor | Northgate Chiropractic | Family and Sports Care

Meet the doctor and tour the office before your first visit. New patients welcome.

Northgate ChiropracticSponsored

Northgate Chiropractic has early morning, evening and Saturday times. See which insurance plans we take and… See more

Early, late and Saturday times
NORTHGATECHIRO.EXAMPLEEarly, late and Saturday timesBook now

Sponsored

Northgate Chiropractichttps://northgatechiro.example

Evening and Saturday Times | Insurance Plans Accepted | Northgate Chiropractic

Early, evening and Saturday visits. See the plans we take and book a new patient visit.

Example ad, not a real business, a real client or a promise of results.

The detail

How chiropractors ads are set up.

Who the ads reach

Target the area your patients really drive from, set around the office rather than a whole metro. Split Google search campaigns into general chiropractor searches, sports and family care, and searches that mention insurance, and add negatives for jobs, schools and home remedies. On Facebook and Instagram, reach adults nearby with a first visit ad; health conditions and pain are never used to target.

The ad rules that bite

Meta does not allow ads that state or imply the reader has a health condition or pain, and the FTC and state chiropractic boards restrict claims to treat or cure conditions that cannot be supported. Google limits some health claims as well. Ados checks each ad's wording for lines the ad platforms are likely to reject and leaves conditions out of the copy; your office stays responsible for its state board's rules.

Creative that works

A short video of the doctor in your own office, explaining a first visit in plain words, builds more trust than stock spine images. Ads that answer practical questions, such as hours, insurance and how long a visit takes, help the right people book.

The budget ramp

Start with one search campaign for chiropractor searches in your area and one Facebook and Instagram campaign showing the first visit. Give each a few weeks to collect booked visits before big changes, then raise spend on what brings patients who return. Ados moves budget only inside the limit you set.

A typical funnel

From the first ad to a customer.

  1. A search or a scroll

    Someone looks for a chiropractor, or sees your office in their feed.

  2. New patient page

    The first visit, the doctor, hours and insurance.

  3. Booking

    A short form or a time on your calendar. The lead goes straight to your CRM.

  4. Ados reads the results

    Judged on booked first visits, not clicks.

Run My Ads runs ads. It does not call or text your leads; each lead goes to your own CRM or calendar for your team.

What not to do

Where the budget leaks.

The mistakes and platform rules that cost chiropractors the most.

Claims to cure

Health claims you cannot support break platform rules and FTC rules. Describe the care, not a cure.

Pointing at someone's pain

Meta does not allow ads that imply you know a person's health, like "Your back pain is ruining your life".

Very cheap first-visit offers

They can fill the schedule with people who never come back. Test them against a plain new-patient ad.

Ignoring reviews

People check them before booking. Ads cannot fix a weak review page.

Questions from chiropractors

Can Ados run Google Ads for a chiropractor?

Yes. Ados runs search ads in your area and reports booked first visits. You approve the ads before they run.

Do Facebook ads work for chiropractors?

They work for showing the office and the first visit to people nearby. Keep the ads free of health claims and of anything that points at a person's condition.

Will Ados promise patients a result?

No. Ados does not write health promises, and it does not promise you a number of patients either.

Is this legal advice about health advertising?

No. It is general information. Check health advertising rules for your state with your own advisor.

The angles and funnel on this page are examples to test, not a promise of results. No plan promises results; the one Done For You appointment credit and its conditions are on the pricing page. This page is general information about ad platform rules, not legal advice; check the rules for your state and trade.

Ados runs the ads. You approve them.

Pick a plan, connect your ad account and Ados starts with your first ads for approval.